Basic Website Strategy

It all starts with a plan. No sense in building a website without one – and I don’t mean design concepts and wireframes. That’s all well and good, and obviously important but the real plan should focus on content.

For a small business, your website needs to do 2 basic things -

1. Explain your products and services to existing and potential clients in a way that your visitors could understand.

2. Make it incredibly easy for your visitors to get in touch with you. Contact box & phone number on every page of the website are a great place to start.

If you don’t keep these basic things in mind, you may end up with a fantastic looking website that produces no return on your investment.