Having a website isn’t enough anymore. The build it and wait for traffic to find it strategy doesn’t work, and no traffic means no sales. In order to make your internet presence a successful one, you need to generate website traffic.
If you already have a site and want to think that you are not getting the traffic they are supposed, then its time to review your strategy and make some important changes. If you are in a very competitive business you must be one step ahead of your competition.
To help you out in generating more traffic to your site, some here are seven sure ways to increase your traffic that you can implement immediately that will deliver results.
1) Invest in Pay-Per-Click Advertising with Search Engines
Google AdWords and Yahoo Search Marketing provide advertising programs that are very popular and assures traffic. Pay-Per-Click programs are a guaranteed traffic source, but require research and continual testing in order to generate the best results. Every penny spent should be measured and monitored closely.
2) Exchange or Trade Links with other Sites
When exchanging links with other sites, you should focus on non-competitive synergistic businesses. By providing your visitors with links to related products, services and most importantly information, the value of your own site content will increase.
3) Use Social Marketing
Social marketing allows you to spread the word about your company and product with low to no expense. This is a marketing method that can be very crafty, you can attach your company name, product or link to some media or informative resource that your users could potentially share with others. With this method, people share your content. The key to great social marketing is to craft your message and then stay out of the way – don’t ever try to force social marketing, it needs to grow organically.
4) Search Engine Optimize your existing Website Content
Search engines look for certain words that are shown within the content of your pages. The right keyword and keyword phrase appearing within your content will improve your search engine results. You can write your own content or you can hire someone to do it for you.
5) Write Articles that can lead Traffic to your Site
Submit articles to article marketing directories. Attach your information to the article in the form of a byline or closing description.
6) Participate in Forums and Online Communities
Show your expertise and credibility by participating in online communities and forums. As you establishe your credibility, people will trust you, your website and your content. Traffic will increase as you become a known resource for filling a specific need. Sign your forum posts with your contact information.
7) Offer Newsletters
Building a list of email addresses for those interested in your industry, company or specific products and services is the most important business and traffic building exercise that you can undergo. I’ll dig deeper into email and newsletter marketing in a future post.
Good luck with your traffic generation and growing your business,