How to Increase Link Popularity

Increasing link popularity is essential to gain a strong online presence on the Web. While almost every website and web owner is doing this, not everyone succeeds. If you want to know how to increase link popularity, then you have to know some important factors that affect it.

When wanting to increase your website’s link popularity, you have to draw a line between ordinary links and quality links. It is quality links that matter as they are directed to and from other websites that matter. You do not need to be linked to sites which can do you no good so always aim for links which contribute positively to your online reputation.

One way on how to increase link popularity is by creating web content that has value. You do not simply create links that lead to and from your site but you want links that last long and that are based on great website content. By making sure that your content is worth coming back to, you will increase popularity over time.

Another way to increase link popularity is by employing conscious efforts to quality link building. You can do this by writing articles and posting them on reputable article directories, by being enlisted on online directories that have good traffic, by participating in online forums, communities and discussion boards, and many others.

These are just of the foolproof ways by which you can increase your online link popularity. You can either do them yourself or you can commission web solutions companies to do the tasks for you. The good news is that there are quite a number of these companies which offer specific Web solutions in reasonable prices.

For a free, no obligation website review, feel free to contact me.

Best of luck,

Greg Bolger
OSG Marketing

Increasing link popularity is essential to gain a strong online presence on the Web. While almost every website and web owner is doing this, not everyone succeeds. If you want to know how to increase link popularity, then you have to know some important factors that affect it.

When wanting to increase your website’s link popularity, you have to draw a line between ordinary links and quality links. It is quality links that matter as they are directed to and from other websites that matter. You do not need to be linked to sites which can do you no good so always aim for links which contribute positively to your online reputation.

One way on how to increase link popularity is by creating web content that has value. You do not simply create links that lead to and from your site but you want links that last long and that are based on great website content. By making sure that your content is worth coming back to, you will increase popularity over time.

Another way to increase link popularity is by employing conscious efforts to quality link building. You can do this by writing articles and posting them on reputable article directories, by being enlisted on online directories that have good traffic, by participating in online forums, communities and discussion boards, and many others.

These are just of the foolproof ways by which you can increase your online link popularity. You can either do them yourself or you can commission web solutions companies to do the tasks for you. The good news is that there are quite a number of these companies which offer specific Web solutions in reasonable prices.

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Affordable Web Solutions for Canadian Small Businesses

Having a small business does not mean that you need to rob yourself of the right methods and solutions. Whether your Canadian business is primarily off-the-Web or online, you can make use of affordable Web solutions that does not only cater to big and well-known businesses.

There are various types of affordable web solutions for Canadian small businesses. Some of the most common yet most essential ones are the following:

1. Web Creation and Design

Whether you are seeking to build a website as your primary business center or if you are just looking for an online branch to your off-the-Web business, then an active website is still necessary. If you know little about web creation and design, you will be surprised that there are many web hosting, web creation and web design services that are very affordable.

2. Search Engine Optimization

Once you have your website up and running, the next crucial thing to do is to employ search engine optimization techniques. These cater to a wide number of tasks and some of the most common ones include online marketing campaigns, website optimization, content optimization, and many other methods that all lead to making oyu more accessible to internet users.

3. Traffic Generation

Another thing that can be classified as one of the most important web solutions is traffic generation. This concept involves various means by which you can increase your website’s visitors. Of course, it is not just the number that matters but also in strategizing how to turn these visitors into customers.

These are just some examples of affordable web solutions for Canadian small businesses. For your business, it would be best to consult with a Web solutions company so you can get a clearer picture of the many solutions that can turn you into an online success.

For a customized Web Solution for your business, contact OSG Marketing for a free, no obligation consultation.

Bye for now!

Greg Bolger
OSG Marketing

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A Crash Course on Search Engine Marketing

So you’ve finally taken your brilliant idea, made it a reality and set up shop, with a sign out front that says, “Open for business”.  But how do you get people to actually read your sign?  Better yet, how do you get them to make a purchase and consequently, come back for seconds?

What you need is a crash course on search engine marketing.

Search engine marketing is a kind of Internet marketing which allows you to attract more potential customers by advertising in search engine results pages.  This is done via paid placement, or a pay-per-click (PPC) model wherein advertisers pay their host site only when a surfer clicks on the ad.  And to guarantee that your ad will be visible, certain keywords or keyword phrases are used to match your product or service to a target market.  For example, you run a business that sells sports equipment.  When a web surfer enters ‘football match fixtures’ in the search engine, your ad can appear alongside the results for that particular query.

Your ad may also appear on a website based on keywords within that particular page’s content.  This is known as contextual advertising, and it assures both consumer and advertiser that only relevant content is displayed, based on what a user may be viewing at any given moment.

All the top search engines offer this kind of marketing service.  All you need is a simple yet attractive ad and a concise description of what you’re selling, and watch the search engine work its magic for your business.

Best of luck, and always consider contacting an Internet Marketing Specialist like OSG Marketing to assist your organization in getting found.

Greg Bolger
OSG Marketing

So you’ve finally taken your brilliant idea, made it a reality and set up shop, with a sign out front that says, “Open for business”. But how do you get people to actually read your sign? Better yet, how do you get them to make a purchase and consequently, come back for seconds?

What you need is a crash course on search engine marketing.

Search engine marketing is a kind of Internet marketing which allows you to attract more potential customers by advertising in search engine results pages. This is done via paid placement, or a pay-per-click (PPC) model wherein advertisers pay their host site only when a surfer clicks on the ad. And to guarantee that your ad will be visible, certain keywords or keyword phrases are used to match your product or service to a target market. For example, you run a business that sells sports equipment. When a web surfer enters ‘football match fixtures’ in the search engine, your ad can appear alongside the results for that particular query.

Your ad may also appear on a website based on keywords within that particular page’s content. This is known as contextual advertising, and it assures both consumer and advertiser that only relevant content is displayed, based on what a user may be viewing at any given moment.

All the top search engines offer this kind of marketing service. All you need is a simple yet attractive ad and a concise description of what you’re selling, and watch the search engine work its magic for your business.

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Build your Email List to Build your Business

Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profitting well from your business.
Not a lot of people use email
Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.
Email marketing campaigns can offend a lot of people
The not-so secret way to surmount this dilemma is through permission-based advertising. There’s no harm in trying after asking for permission.
It’s stupid to send email to all the people
The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.
The Real Deal with Building Opt-in List
After clearing the fog regarding email marketing myths, here’s how one can benefit from employing the power of email marketing campaigns – building an opt-in list.
However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a roundown of tips on how to succeed in this kind of marketing endeavor.
1. Strategic Collection of Data
Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.
Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.
2. Good Implementation
Old adage says it all – ‘action speaks louder than words’. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It’s a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one’s opt-in database.
Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.
The following are the most widely used methods to leverage channels without overspending:
1. Make use of websites.
It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor’s email address and consent.
2. Make use of print ads, brochures, TV, radio and direct mail.
These are the more popular ways of marketing aiming to lead traffic to one’s site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.
3. Maximize your sales force.
Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.
4. Don’t make your point of sale pointless.
Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.
5. Conferences or trade shows can work, too.
Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.
These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.
With that bunch of information, who can ever go wrong with the feat of building an opt-in list?

Email marketing is one of the most effective marketing methods simply because email use is so prevalent.   An email address is a persons virtual identity, and a direct line to marketing to anyone interested in your products and services.  Building your opt-in list is not easy, but it can be done and should be started if you haven’t already.

Here is a roundown of tips on how to succeed in building your email marketing business.

  1. Strategic Collection of Data. Overload of data is not good.  Ask only for opt-in, with their full name and email addresses.  Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.
  2. Good Implementation. Tracking your email marketing results is critical.  Manage your opt-in list closely.  Pay attention to opt-ins and opt-outs, monitor closely and respect your list members wishes.

If you’re wondering how to build your list, the following are some places to start.

  1. Make use of your website.  It is an excellent tool for email collection,  and provides you with relevant info regarding your email offers.   Use forms that solicit your visitor’s email address and consent.  Best practice is to have the form highly visable, and to consider offering something to your visitors in exchange for thier email address.  An example would be a free report, additional information, or request form.
  2. Don’t make your point of sale pointless. Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses.  Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.
  3. “Traditional” Media. Make use of print ads, brochures, TV, radio and direct mail.  These are the more popular ways of marketing aiming to lead traffic to your webiste.  You will want to ask for signups for email services.  You can really make your website more visible through the use of traditional media.  Offering free electronic newsletters and or rewards program can really assist you in building your list.
  4. Maximize your sales force. Customer service associates can help a lot in building your email opt-in list.   Techniques like offering account updates and special programs through email can easily land you additional addresses for your list.
  5. Conferences or trade shows. Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

Always ensure you focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit.   Always make sure that the forms that you will use are simple to complete and don’t require too much information.

Once you’ve begun collecting email addresses, you’re on the road to email marketing results.   I recommend using an online Email Marketing service like MailChimp to manage your email campaigns.  Using an online service will help you to manage your list and create effective campaigns in a much shorter timeframe.

You can always contact an Internet Marketing Professional to manage your email marketing campaigns, OSG Marketing offers a free one hour, no obligation email marketing consultation for small businesses.

Greg Bolger
OSG Marketing
647-990-1589

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Marketing Effectively With Email

Like any type of marketing, email marketing involves a great deal of time and effort to ensure the marketing campaign is effective. This is important because an ineffective marketing campaign of any type is a waste of money and resources. Spending a great deal of time, energy and money into an email marketing campaign which is not reaching the members of the target audience and is not convincing recipients of the email to make a purchase or visit your website is not worthwhile. This article will discuss how to implement an effective email marketing strategy to ensure your business, financial and personal goals are being met.
One of the most important aspects of marketing effectively with email is to ensure your marketing efforts are reaching the members of your target audience. One way to do this is to ask former customers as well as potential customers to join your email distribution list. This will help to ensure the majority of members on your email distribution list have an actual interest in your products or services. This is important because you are much more likely to generate sales when you are marketing to this type of an audience than you would if you were marketing to a much larger audience without an interest in your products.
Another aspect of marketing effectively is to hire an experienced professional writer to draft the content for your emails, e-newsletters, email courses or any other methods you are using to email your message to potential customers. Having your content written can give you a significant edge over the competition if they are drafting their content themselves. The quality of your content is a reflection on your business and poorly written content with no substance will reflect poorly on your business.
Effective email marketing should also be written in a manner which will appeal to the target audience. If necessary you should conduct market research to determine demographical information for your target audience. This research may also determine preferences the target audience may have for receiving marketing information. This may include the type of language used, the format of the emails, the layout of the emails and even aesthetic appearance of the emails. Paying attention to these details can make the email marketing campaign significantly more effective.
Finally, effective email marketing should not be viewed as spam. This is a difficult situation. In many cases an email marketing campaign will involve distributing mass emails but care should be taken in these endeavors to avoid having these emails construed as spam. This is important because many Internet service providers include spam filters which apply algorithms to each email account to determine which messages are spam and which ones are legitimate. Emails which are deemed to be spam may never reach the intended recipients. Emails which may it through the spam filters may also be automatically deleted if the Internet user believes it looks like spam. For this reason care should be taken to ensure all marketing emails provide quality content, advertise only subtly and ideally are only sent to email recipients who have specifically requested information about your products or services. This will give you the best opportunity possible to reach your target audience and have a positive impression on them and hopefully entice them to make a purchase or visit your website.

Email marketing has become an important component of an Internet Marketing strategy.  Like any type of marketing, email marketing requires a great deal of time and effort in order to ensure the marketing campaign setup properly, compliant with all necessary legislation and produces results.

An ineffective marketing campaign of any type is a waste of money and resources, so putting time, energy and money into an email marketing campaign which is not reaching the members of the target audience and is not convincing recipients of the email to make a purchase or visit your website is not worthwhile.

So how can your business implement an effective email marketing strategy to ensure your goals are being met?

  1. Ensure your marketing efforts are reaching the members of your target audience. One way to do this is to ask former customers as well as potential customers to join your email distribution list.  This will help to ensure that the members on your list have an interest in your products or services, and therefore you are more likely to generate sales when you are marketing to this audience.
  2. Hire an experienced professional. Use a professional marketer to write the content for your emails, electronic newsletters, autoresponders, email courses or any other content.  Having your content written can give you a significant edge over the competition if they are drafting their content themselves.  The quality of your content is a reflection on your business.
  3. Effective email marketing must appeal to the target audience. If necessary, conduct market research to determine demographics for your target audience.  A brief market study can also determine preferences that your target audience may have for receiving marketing information.  This may include the type of language used, the format of the emails, the layout of the emails and even aesthetic appearance of the emails. Paying attention to these details can make the email marketing campaign significantly more effective.
  4. Effective email marketing should not be viewed as spam. In many cases an email marketing campaign will involve distributing mass emails.  Proper care should be taken in these endeavors to avoid having these emails construed as spam.  Emails which are deemed to be spam may never reach the intended recipients.  Emails which may it through the spam filters may also be automatically deleted if the Internet user believes it looks like spam.

I recommend using an online Email Marketing service like MailChimp to manage your email campaigns.  Using an online service will help you to manage your list and create effective campaigns in a much shorter timeframe.

You can always contact an Internet Marketing Professional to manage your email marketing campaigns, OSG Marketing offers a free one hour, no obligation email marketing consultation for small businesses.

Bye for now,

Greg Bolger
OSG Marketing
647-990-1589

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5 Reasons Your Business Should Blog

After over a decade of blogging, many businesses still question whether or not it is it is viable for business purposes.  As it continues to move forward and evolve, blogging has become an important and effective piller for business marketing.  Here are 5 reasons why you should use blogging as an Internet marketing tool.

  1. Blogging is simple. The simplest way to get new information online is through blogging.  No skills beyond basic word processing and writing are necessary… if you can read and type, or at least click a mouse, blogging represents an opportunity.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have an Internet connection then you can use a blog to promote and advertise your business.
  2. Blogging is authentic. We’re currently in a time when advertising saturates our lives, and we constantly question the credibility of promoters’ claims.  In blogs, you can share real-life experiences.  Reading blogs gives much closer to  first-hand experience than any advertisments can.
  3. Blogging is cost effective. Setting up and managing a blog is extremely cost effective.   There are free blogging sites, like Blogger, Typepad and WordPress.  Setting blogging software isn’t too difficult either, a web designer or Internet Marketing Profesional can assist you in getting started.
  4. Blogging builds credibility. As you get more and more into writing about your particular product or industry, your readers come to realize that you are a reliable source for information, an expert in your industry.
  5. Blogging builds your market. Search engines love new content, and new content is indexed quickly.  As a result, more readers visit your site and other bloggers link to your blog posts.  Blogging creates relevance and can provide you with avenues to generate significant new streams of traffic to your website.

You should consider a blog for your organization as a means to build traffic and credibility.

That’s it for now, but best of luck and feel free to send me any questions you have on your own site – OSG Marketing offers a free, no obligation Blogging consultation, and that can give you a head start on planning for your success.

Take care, and much more later.

Greg Bolger
OSG Marketing
647-990-1589

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“I know a guy…” – So Why Hire an Internet Marketing Professional?

A lot of online business owners start with no money. They have to do everything themselves — the preparation of a product, the development of a marketing strategy, the actual building of a website to cater to their product’s marketing needs. As their business expands over time, they will find that their simple “homemade” site might not be enough to cover everything, and they will have to take a day or two away to simply dedicate that to the website expansion.
Sounds familiar? Chances are, you’re someone who started everything with no money too, so you’re pretty skeptical when it comes to giving away your money in exchange for something that you could have done yourself. However, there is a lot more to hiring a designer than just finishing up a job that you don’t want to do.
When you hire a web designer to do your job for you, you are doing more than just handing over the “dirty job” to someone else. In fact, by paying a little money, you can let the designer worry about the little annoyances that always evade the main picture and only come haunting when you’re halfway through the job. That way, you will be more focused and have more time to spend on your actual business strategy.
On the other hand, the designers you hire a professionals so they are good at what they do. By outsourcing your web design jobs to them, you won’t have to worry when problems surface because you can always get them to fix it for you. Again, they will be able to pin point the problem and fix it faster than you probably will be able to.
Also, the work you pay for will turn out more professional than what you can achieve because the designers have been doing it longer than you have. After all, they do it for a living so they have to be good!
So, remember to not just work your business, but grow your business too!

I come across this often, and I’m certainly all for small businesses saving money, but there are many benefits to hiring a true Internet Marketing Professional instead of using a friend/relative or someone else to design and build your Internet presence for you.

A lot of small businesses are struggling, and money for marketing is certainly an issue.  You  have to do everything yourself — the preparation of a product, the development of a sales and marketing strategy, even selling and delivery.  Many small business are started everything with no money, so you’re pretty skeptical when it comes to giving away your money in exchange for something that you could have done yourself.

However, there is a lot more to hiring an Internet Marketing Professional than just finishing up a job that you don’t want to do.   When you hire an Internet Marketing Professional to assist you in marketing and growing your business, you are doing more than just handing over the “dirty job” to someone else.

  • They can worry about the little annoyances that prevent the job from getting done.
  • You can focus and have more time to spend on your actual business strategy.

By outsourcing your Internet Marketing to the right people, you can be assured that your business.   Again, they will be able to pin point the problem and fix it faster than you probably will be able to.

Also, the work you pay for will often turn out more professional than the guy you may know, after all, they do it for a living so they have to be good!

An Internet Marketing Professional can help you with more than just your website design, as a true strategy for Internet success must include several other factors, including Search Engine Optimization, Social Media Marketing and Content Management.

Keep these things in mind when you’re getting ready to have a website made, you’ll get better results from a strategic Internet plan than you would from just a website from a guy you know…

For a free Internet Marketing Consultation, contact us.  We can help you on the path to a Strategic Internet Marketing Plan that will deliver real results for your organization, no matter what industry you are in.

That’s it for now,

Greg Bolger
OSG Marketing
647-990-1589

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Don’t Assume Everyone is As Sophisticated as you – Improve the Usability of Your Website!

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.
The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text.
Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.
Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.
Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.

If it is hard for your website visitors to reach the content they are looking for on your site, you have a Website Usability problem.  Here are some simple tips and ideas to improve the usability of your website to ensure that your website visitors can easily find what they are looking for!

Even if you’re not a web designer, make sure that you review these items with your web design firm.  It’s difficult enough to get traffic to your website to begin with, don’t lose them because they can’t find what they’re looking for.

  1. Make sure the typography of your content is suitable.   If you have large blocks of text, make sure to space out the lines accordingly.   Make sure the font size of your text is big enough to read easily.
  2. Make sure your colour scheme isn’t too difficult on the eyes.  Keep it clean, simple and easy to read.
  3. Make it easy for visitors to find content that they want on your site.   If you have hundreds of articles on your site and a certain visitor wants to find one single article, provide a simple means for doing so.  An on-site search engine or just a glossary or index of articles will make sure your visitors can use your site with ease.
  4. Ensure that your site loads fast if you do not want to lose visitors.   Most Internet users will leave a website if it doesn’t load completely within 10-15 seconds,  so make sure that your website is delivered to the visitors as soon as possible to retain their attention.   It’s more important to deliver a fast website than to have large, fancy graphics that nobody will ever look at.
  5. Make your navigation (menu system) simple, obvious and prominant on the website.  Make it easy for your visitors to know where they are and to find other areas on the website.
  6. Test each and every link on your site.  Broken links will damage your website and company credibility, and will often lead visitors to leave the site entirely.

Finally, consider hiring a professional to test the usability of your website.   It’s no good to get visitors to the site if they can’t find the content on it.   Consider the usability of sites when you’re on them.  Which sites are easy to use, which are complicated.  Which are simple and which are frustrating.  Usability impacts results, so keep it simple.

Good luck,

Greg Bolger
OSG Marketing
647-990-1589

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Getting Website Traffic – But Who is Your Audience?

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.
What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.
Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.
When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site’s general theme.
Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them.  I’ve previously discussed Website Analytics and Search Engine Optimization, but this is the real root of your Internet Presence.

You need to ask yourself a few questions in order to determine your audience.

  • Who is your audience?
  • Who is a target prospect for my products/services?
  • How would they go about looking for my business?
  • What is the age level and what kind of knowledge does your audience have?

Not every site targets the same type of prospective client.

For example, a layman might linger around a general site on gardening, but a professional botanist may be looking for much more advanced and sophisticated content.   Similarly, a site filled with astronomy abstracts isn’t geared towards everyone looking at stars.

When you design the layout for your site, you have to take into account the characteristics of your audience.

  • Are they old or young people?
  • Are they looking for trends or are they just looking for very specific information?

Make sure your design suits your site’s general theme.   If your product or service is very visible and exciting, make sure you build excitement into your design.   Information, accessibility and simplicity are keys in building a trusting relationship between you and your audience.

For more information on designing for your target audience, don’t hesitate to contact me.

That’s all for now, happy selling everyone.

Greg Bolger
OSG Marketing
647-990-1589

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Selling Online? Make It Easy To Buy From Your Site!

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome.
First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.
Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.
On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?
Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.
As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!

Convincing your website visitors to purchase from you is a difficult job, made even more difficult if they are convinced to make a purchase but don’t know how to buy from you!  No matter how good you are at convincing your visitors to become customers, many just won’t buy if they find the purchasse process difficult or cumbersome.

Here are some quick and easy ideas to help improve the purchase process, and hopefully assist you in converting more visitors into more sales!

  1. Check that website visitors can order from your website form easily and hassle-free. You can write a clear, concise paragraph to direct visitors through the ordering procecss,  so that you can minimize the chances of them getting lost.
  2. Reduce the chances of losing sales opportunities by putting a prominent link to your order page, catalogue or shopping cart from every other page on your site.
  3. Offer multiple payment options.  Some people may feel comfortable paying via PayPal, some may only want to pay with their credit card and others might want to send a cheque or money order.   You may also want to offer local pickup if that’s a viable option.  The more options you offer, the better your chances of covering your visitors’ desired method of payment.
  4. Prove that you are a credible merchant.   Is your order form secured using encryption technology?   You would want to look into SSL for this.
  5. Consider offering a money back guarantee so that people will feel confident about buying from you.
  6. Prominantly post information about pre- and post- sales support.   Let them know who do they can contact before and after purchasing.   Contact information should be found prominantly on the website in an obvious location.
  7. Use customer testimonials, your contact information, address, and so on to boost your visitors confidence.   The more you do to make them feel safe about buying something from you, the more likely you are to make sales.

It would be very dissapointing if you convinced a prospect to make a purchase and something goes wrong when he or she is ready to pay.  Eliminate any chances of that to maximize your profits!

For a free, no obligation Internet Marketing consultation, please don’t hesitate to contact me.

Happy Selling!

Greg Bolger
OSG Marketing
647-990-1589

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