Email marketing has become an important component of an Internet Marketing strategy. Like any type of marketing, email marketing requires a great deal of time and effort in order to ensure the marketing campaign setup properly, compliant with all necessary legislation and produces results.
An ineffective marketing campaign of any type is a waste of money and resources, so putting time, energy and money into an email marketing campaign which is not reaching the members of the target audience and is not convincing recipients of the email to make a purchase or visit your website is not worthwhile.
So how can your business implement an effective email marketing strategy to ensure your goals are being met?
- Ensure your marketing efforts are reaching the members of your target audience. One way to do this is to ask former customers as well as potential customers to join your email distribution list. This will help to ensure that the members on your list have an interest in your products or services, and therefore you are more likely to generate sales when you are marketing to this audience.
- Hire an experienced professional. Use a professional marketer to write the content for your emails, electronic newsletters, autoresponders, email courses or any other content. Having your content written can give you a significant edge over the competition if they are drafting their content themselves. The quality of your content is a reflection on your business.
- Effective email marketing must appeal to the target audience. If necessary, conduct market research to determine demographics for your target audience. A brief market study can also determine preferences that your target audience may have for receiving marketing information. This may include the type of language used, the format of the emails, the layout of the emails and even aesthetic appearance of the emails. Paying attention to these details can make the email marketing campaign significantly more effective.
- Effective email marketing should not be viewed as spam. In many cases an email marketing campaign will involve distributing mass emails. Proper care should be taken in these endeavors to avoid having these emails construed as spam. Emails which are deemed to be spam may never reach the intended recipients. Emails which may it through the spam filters may also be automatically deleted if the Internet user believes it looks like spam.
I recommend using an online Email Marketing service like MailChimp to manage your email campaigns. Using an online service will help you to manage your list and create effective campaigns in a much shorter timeframe.
You can always contact an Internet Marketing Professional to manage your email marketing campaigns, OSG Marketing offers a free one hour, no obligation email marketing consultation for small businesses.
Bye for now,