So you’ve finally taken your brilliant idea, made it a reality and set up shop, with a sign out front that says, “Open for business”. But how do you get people to actually read your sign? Better yet, how do you get them to make a purchase and consequently, come back for seconds?
What you need is a crash course on search engine marketing.
Search engine marketing is a kind of Internet marketing which allows you to attract more potential customers by advertising in search engine results pages. This is done via paid placement, or a pay-per-click (PPC) model wherein advertisers pay their host site only when a surfer clicks on the ad. And to guarantee that your ad will be visible, certain keywords or keyword phrases are used to match your product or service to a target market. For example, you run a business that sells sports equipment. When a web surfer enters ‘football match fixtures’ in the search engine, your ad can appear alongside the results for that particular query.
Your ad may also appear on a website based on keywords within that particular page’s content. This is known as contextual advertising, and it assures both consumer and advertiser that only relevant content is displayed, based on what a user may be viewing at any given moment.
All the top search engines offer this kind of marketing service. All you need is a simple yet attractive ad and a concise description of what you’re selling, and watch the search engine work its magic for your business.
Best of luck, and always consider contacting an Internet Marketing Specialist like OSG Marketing to assist your organization in getting found.