Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. I’ve previously discussed Website Analytics and Search Engine Optimization, but this is the real root of your Internet Presence.
You need to ask yourself a few questions in order to determine your audience.
- Who is your audience?
- Who is a target prospect for my products/services?
- How would they go about looking for my business?
- What is the age level and what kind of knowledge does your audience have?
Not every site targets the same type of prospective client.
For example, a layman might linger around a general site on gardening, but a professional botanist may be looking for much more advanced and sophisticated content. Similarly, a site filled with astronomy abstracts isn’t geared towards everyone looking at stars.
When you design the layout for your site, you have to take into account the characteristics of your audience.
- Are they old or young people?
- Are they looking for trends or are they just looking for very specific information?
Make sure your design suits your site’s general theme. If your product or service is very visible and exciting, make sure you build excitement into your design. Information, accessibility and simplicity are keys in building a trusting relationship between you and your audience.
For more information on designing for your target audience, don’t hesitate to contact me.
That’s all for now, happy selling everyone.