If it is hard for your website visitors to reach the content they are looking for on your site, you have a Website Usability problem. Here are some simple tips and ideas to improve the usability of your website to ensure that your website visitors can easily find what they are looking for!
Even if you’re not a web designer, make sure that you review these items with your web design firm. It’s difficult enough to get traffic to your website to begin with, don’t lose them because they can’t find what they’re looking for.
- Make sure the typography of your content is suitable. If you have large blocks of text, make sure to space out the lines accordingly. Make sure the font size of your text is big enough to read easily.
- Make sure your colour scheme isn’t too difficult on the eyes. Keep it clean, simple and easy to read.
- Make it easy for visitors to find content that they want on your site. If you have hundreds of articles on your site and a certain visitor wants to find one single article, provide a simple means for doing so. An on-site search engine or just a glossary or index of articles will make sure your visitors can use your site with ease.
- Ensure that your site loads fast if you do not want to lose visitors. Most Internet users will leave a website if it doesn’t load completely within 10-15 seconds, so make sure that your website is delivered to the visitors as soon as possible to retain their attention. It’s more important to deliver a fast website than to have large, fancy graphics that nobody will ever look at.
- Make your navigation (menu system) simple, obvious and prominant on the website. Make it easy for your visitors to know where they are and to find other areas on the website.
- Test each and every link on your site. Broken links will damage your website and company credibility, and will often lead visitors to leave the site entirely.
Finally, consider hiring a professional to test the usability of your website. It’s no good to get visitors to the site if they can’t find the content on it. Consider the usability of sites when you’re on them. Which sites are easy to use, which are complicated. Which are simple and which are frustrating. Usability impacts results, so keep it simple.