5 Steps to Search Engine & Directory Inclusion

Assuming you have a website and you’re looking to expose your products and services online, it can be a difficult task to figure out how and where to list yourself.  Being listed online in search engine results and in directories is important, but listed doesn’t equal found.

Floating around online there are many, many articles about how search engines surpassed printed directories as the first choice in how people find the products and services they are after.  It’s becoming increasingly important (and increasingly confusing!) to figure out how to help people find your business.

Here is a five-step program to get listed in various places on the internet.  It’s a great start to cover the major sites at least.

Step 1:  Get listed in Google.

There are 2 main ways to accomplish this, you can simply choose one and monitor the results.

Method 1 – Submit your URL (webiste address) to Google here.

Method 2 – Get linked from a site that Google crawls (indexes) regularly.  This is Google’s preferred method of finding new websites and content.  The easiest way to get a link to your site is to look for sites already containing related links and content them to ask them to link to you.  You can also use social media sites to link to your website.

Step 2:  Claim your YellowPages.ca Listing.

A YellowPages.ca free listing is included if you have a business phone.  Here is a link to registration insctuctions from the YellowPages.ca site.

Step 3:  Get listed in the Yahoo! Canada Directory.

Instructions are here.   Yahoo Canada is the default search engine for Rogers users in Canada.

Step 4:  Get listed on MSN.  

Here is the page link.  MSN is the search partner for Sympatico users in Canada.

Step 5:  Add your site to The Open Directory Project.  

The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by volunteer editors.  DMOZ Directory feeds results to hundreds of searches, including Google results.  Here are instructions for DMOZ submission.

That’s 5 steps for getting listed in the major search engines and directories for free.  Next time, I’ll break down the major local search and mapping services and discuss how to claim or create listings in more detail.

That’s it for now!

Greg Bolger
OSG Marketing


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