Making a Small Business Website without a Web Designer? Sure you can!

While it’s not ideal to muddle your way through basic web design in order to begin your internet journey, it’s certianly possible these days.  I’m going to assume that you have some basic proficiency in programs like Microsoft Word, and we’ll proceed on that basis.

The ideal solution to developing your web presence is to use a Web Designer or Internet Marketer to ensure that your website is developed properly, but if you just want to get a basic 1-2 page website up there are a few things you can do.

1.  Develop a nice looking page in Microsoft Word, Publisher or PowerPoint and use the “Save As HTML” function to convert the page to a webpage.  If this is going to be your only page, call it “index.html” and upload it and the associated (usually image) files to your webhost.  Your webhost should have a tutorial or frequently asked question area or a form where you can get information on how to do this.

2.  Check and see if your webhost offers built-in website building software.  This can get you up and running with little to no technical knowledge required.  Some examples of this software are “Soholaunch” and “Template Express”.  These packages are an easy way to develop a simple website.

3.  Use a WYSIWIG (What you see is what you get) editor to develop a webpage.  This includes some software like Adobe Dreamweaver or Microsoft Expression, both of which offer much more advanced features if you’re considering a learn as you go approach to developing your website.

It is unlikely that you’ll be able to create a sophisticated website without some help if you’re inexperienced, but it is certainly possible to put up a basic company website with contact information and some relevant company information without too much trouble.

The most important thing to consider with your website, regardless of the size and sophistication level, is setting your expectations.  I’ll address some of the different types of websites in a future post.

Thanks, and feel free to comment on any of my posts or to make suggestions for future topics any time.

Greg Bolger
OSG Marketing


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